Personal Selling (business marketing) Essay Example | Topics and Well Written Essays - 2250 words

Personal Selling (business marketing) - Essay Example amateur and professional players). Since this is an online enterprise, buyers may come from different parts of the world, but as a start-up company, the target would be mainly form the United States. Most of prospective buyers are single (about 70%), affiliated with different religious groups and organizations, but primarily Protestants, Roman Catholics, and members of other Christian denominations. Being sports enthusiasts, prospective buyers live an active, disciplined and healthy lifestyle. They are concerned on their physical, mental and emotional health. Their hobbies are geared to improve and excel in the sport activities that they are interested in. With an active and healthy living prospects have an optimistic, â€Å"I can do it,† attitude. They are solution-oriented. Instead of passively handling a problem and trials, they look at it as an opportunity for growth and improvement. With these of traits this target market, the benefits that they find in a retail outlet is ease and accessibility in buying the products that they want. Also, these prospects are enthusiasts, so they are willing to establish a continuous business relationship with sports equipments suppliers. Just Balls can tap institutions that have demand for their products. They can cater to bulk orders coming from athletic institutions as well as the athletic department of different schools. They can also act as suppliers to small-scale athletic supply stores. Knowing the needs and benefits that my customers have, I need to resort to novel ways in presenting my business concept to Vice Presidents of different enterprises that will supply the stocks. The first approach that I will do is to directly submit a proposal stating the new business idea that I will introduce to them. In that letter I will point out the different advantages and benefits of having a website especially dedicated to buying balls for sporting